Are you a Product Manager who hasn’t yet experienced the game-changing power of NotebookLM for your market research? If so, you’re missing out on a significant advantage.
Personalised Podcasts
NotebookLM has recently received a lot of attention for its ability to create a very realistic podcast. And yes, that is very impressive. You feed it the documents, websites, or YouTube videos you want a podcast from, and NotebookLM delivers. It creates a whole new way of consuming content and, I guess, will be used for marketing purposes as well.
๐คThe new way of (market) research
But I want to talk about how NotebookLM can change how you do your market research. So you used good old Google Search to look up websites that you had to scroll through to get the information, used ChatGPT, Microsoft Copilot or Perplexity to give you a quick overview on a topic, or even fed it with a document or link and asked it to summarise it.
I hate that it’s all very scattered. You need to be very rigorous when documenting your research sources. If ChatGPT tells you something, you need to store the reference source to back it up.
๐NotebookLM is going to take that research to the next level.
To start, NotebookLM isn’t going to search for content on the topic you want to study. You need to provide NotebookLM with documents, links, YouTube videos, audio files or plain text.
That is also NotebookLM’s strength, as it enables you to mix publicly available data with locally stored data.
With NotebookLM, you’re the architect of your research process. Start by creating a new notebook, then add the sources to the notebook. Now, you can interact with the provided data, ask it questions and get the insights you need. Need to focus on one topic or data source? NotebookLM allows you to deactivate (keep them there) unnecessary data sources and focus your research on the required data source. It’s research on your terms.
Have you discovered new data sources you want to add to the notebook? No problem. The good thing is that you can ask NotebookLM if the added data source changes anything in regard to earlier research results when the new data source wasn’t present.
๐Notes with automatic references
Has NotebookLM provided you with valuable insight? Then, save it as a note in the notebook. Surprise: The notes come with citations that reference the source, and with the source stored in the notebook, you have everything in one place. You can also write and add your own notes, but of course, these will lack automatic citations.
๐กShare your research
Working on a research project with multiple people in your organisation? NotebookLM has you covered. Just share your notebook and collaborate seamlessly. This feature is designed to foster teamwork and ensure that everyone is on the same page, without compromising on data security.
๐ฉ๐A true (Market) research tool
If you have worked with ChatGPT and Perplexity, you’ll discover that Google’s NotebookLM is at a higher level when it comes to deep research. While the others can help find relevant data sources and provide first insights, NotebookLM is a dedicated research tool that goes far beyond supporting you with a detailed and documented process.
Try NotebookLM for free, and you won’t be disappointed.